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世界工厂网站在移动互联网浪口等风来流量

发布时间:2019-11-20 18:58:51 阅读: 来源:工作台厂家

世界工厂网:站在移动互联网浪口,等风来

据相关机构统计,到2014年Q2截止,整个中国的智能手机用户已经达到5.56亿,并迅速从一、二线城市向三、四线城市及农村市场蔓延。而在产业转移、拉动内需的呼声下,三四线城市逐渐成为制造企业的聚集地。作为全球最大的制造型企业优质信息平台和服务提供商,世界工厂网布局移动互联网恰逢天时、地利、人和。

天时、地利:三四线城市成为下一个掘金点

如果说智能手机在一、二线城市的普及是这两三年的事,那么它在三、四线城市大规模地持有也就是一眨眼的事。

从“千元机”到“百元机”,如今的智能手机功能越来越强大且价格不断走低,大幅降低了移动互联网的使用门槛,三四线城市移动互联网用户规模迅速扩大。相对于逐渐饱和的一、二线城市智能手机消费群体,手机是三四线城市用户的最重要娱乐工具之一,移动互联网在三四线城市的需求更甚,三四线居民将是移动互联网最具潜力和价值的消费群体。作为移动互联网的重要组成,移动电商未来的市场争夺重点也必将在三四线城市当中展开。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

而随着产业转移、拉动内需的呼声越来越高,三四线城市的发展受到越来越多的关注。材料成本、设备成本、土地成本、人工成本、地方政府的税收政策等因素加快推进了制造企业的“回迁”和“内迁”,三四线城市成为中小制造型企业的聚集地,蕴藏着巨大商机。

世界工厂网CEO认为,下一个互联网经济的浪潮将在三四线城市引爆,这是移动电商蓄力发展的大好时机,而中小制造型企业在三四线城市的集群化发展,加速了制造企业的竞争态势,有利于电商思维由“点”到“面”的快速普及,这是制造型B2B电子商务网站发展的地缘优势。

人和:覆盖11个行业,2300多万家企业用户

随着移动互联网的快速发展,企业用户通过移动端来进行产品信息交互的意识和需求越来越明显。世界工厂网在对中小制造型企业调研的过程中发现,企业用户对电子商务普遍是积极拥抱的态度,但出于对人力成本的考虑,并不会安排专职人员负责电子商务业务,往往由销售人员兼顾。如何利用移动端随时随地完成信息上传更新、查看接收,即时沟通等是企业用户最实际需求。

世界工厂网覆盖建材、食品、泵阀、纺织等11个行业,迄今为止在全球范围内的企业用户达2300多万家,优质产品信息3000多万条,日活跃用户超过200万人次。因此依靠成熟的企业用户基础,引领并满足其信息交互需求,优化使用体验,成为世界工厂网布局移动互联的重点。

目前世界工厂网的移动互联战略有三大武器,分别是移动站,移动客户端和微商铺,其中移动站早在2012年就开始筹备运营,随着不断完善,与PC端的匹配度越来越高,移动客户端在各应用市场上线,凭借优越的用户体验,聚拢了大量人气,而微商铺的开通帮助企业用户在微信朋友圈里宣传推广其产品,实现了信息的最大化传播,获得了企业用户的高度好评。

世界工厂网移动项目总监表示,目前世界工厂网移动端流量已达到PC端流量的30%,随着移动互联大潮的不断推进,这个比值肯定会越来越大。

站在移动互联网浪口的世界工厂网,现在只等风来。

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